Promotion in social networks starts with the overall SMM strategy, careful planning of content and design of the community.
- The support in social networks
- Targeted advertising
- Professional content curation
- Specialization: VKontakte, Instagram
What to do in social networks
- Analysis of Your business
- Analysis of Your competitors
- A portrait of Your target audience
- Design, custom design
- The plan posts and content curation
- Attracting followers
How to make a group page:
- branded avatars and art groups
- templates for posts (awareness of your posts to stream subscribers)
- to place the contact, phone, location map (information)
- attractive, useful, motivating or exciting, and brief description of the group (it will be visible in the search results of Yandex, Google... next to the link to your group)
- to complete and update the product offer (top-end goods, a sale, by occasion - New year / March 8,..., certificates in the amount, etc. - picture+name+price .. )
- to develop a style keeping the group on behalf of the hero, on behalf of the expert, the comic, the official ...
- photo albums with real photos of your company employees..
Tips on the maintenance and development
- Lead in the feed section from a specialist (nutritionist, diagnostician, designer, chef..).
- Useful posts with collections of your products or services (equipment, exercise, new products, tips on choosing of this).
- Photo contests, or simply life-pictures of customers on the topic of the day (to start his own hashtag).
- Motivational competitions (for a photo for the post, repost, for like for friends ...... - give bonuses or gifts, the value depends on the efforts of the client).
- Voting for things (items, events..).
- Book reviews and suggestions (to start a Discussion on VK).
- To use in posts gif animation (there are online services for the generation of gif-OK from the video and from the pictures, it is not difficult).
- Do not forget about hashtags. Think in advance what sections of the topics you will conduct in Grupne, for them to invent and use special tags (and then they can make a menu group): a group of geographic (geo-tags), group products, group purpose, your unique, ...- are planned together with the content.
- Add forms (on the bonus card, etc., to leave a review ...) and other applications on the subject.
Examples of our work:
Where to get subscribers?
- Paid cheat (not exactly legal and aggressive), it is not recommended, and it's not your target audience.
- Contextual advertising (e.g. "Join the Sportlandia and get 500 bonus" ads to show the target audience, to shape it in different ways: by site, by age/gender on other groups such as the Adidas group, "Usins Online" etc.... )
- Paid advertising in blogs is to negotiate with the bloggers and place them on the pages information about themselves for a fee.
- Contests for membership (two-step: join the group and vote).
- Spamming email addresses, SMS sending (your offline client).
Target audience analysis
The image of the buyer to form possible, starting with a base bonus cards, subscriber base, customer information.
Then use the VC statistics:
- General: gender, age, geography (city), the device
- identify the most popular community which consist of members of your group (at the moment)
- friends lists of members of the group (in fact, the friends will see the post in the feed, so you can adjust the audience that will see your advertisement - to identify the most "fat" subscribers and motivate them to post on your wall)